{"id":583,"date":"2026-10-08T18:09:50","date_gmt":"2026-10-08T18:09:50","guid":{"rendered":"https:\/\/joananovo.com\/?post_type=project&#038;p=583"},"modified":"2026-10-14T08:57:30","modified_gmt":"2026-10-14T08:57:30","slug":"campknox","status":"publish","type":"project","link":"https:\/\/joananovo.com\/en\/project\/campknox\/","title":{"rendered":"CampKnox"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row preset--module--divi-row--15a4mh0it3\">\n<div class=\"et_pb_column_0 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><h1>Designed for the stop.<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><p>A new generation of motorhome parks, where the freedom to travel meets the reassurance and comfort of a welcoming arrival.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--lwmz4fi2us\"><div class=\"et_pb_text_inner\"><p>Identidade da Marca \u00b7 BrandGuide \u00b7 Storytelling \u00b7 Design de Comunica\u00e7\u00e3o<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module preset--module--divi-image--default\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/10\/project-campknox-6.webp\" width=\"1632\" height=\"909\" srcset=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/10\/project-campknox-6.webp 1632w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/10\/project-campknox-6-1280x713.webp 1280w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/10\/project-campknox-6-980x546.webp 980w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/10\/project-campknox-6-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1632px, 100vw\" class=\"wp-image-604\" \/><\/span><\/div>\n\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><script>\n(function () {\n  function setupVideos() {\n    const videos = document.querySelectorAll(\".video-loop video\");\n\n    const observer = new IntersectionObserver(function (entries) {\n      entries.forEach(function (entry) {\n        const video = entry.target;\n\n        if (entry.isIntersecting) {\n          video.play().catch(function () {});\n        } else {\n          video.pause();\n        }\n      });\n    }, {\n      threshold: 0.35\n    });\n\n    videos.forEach(function (video) {\n      video.loop = true;\n      video.muted = true;\n      video.defaultMuted = true;\n      video.playsInline = true;\n\n      video.setAttribute(\"muted\", \"\");\n      video.setAttribute(\"playsinline\", \"\");\n\n      observer.observe(video);\n    });\n  }\n\n  if (document.readyState === \"loading\") {\n    document.addEventListener(\"DOMContentLoaded\", setupVideos);\n  } else {\n    setupVideos();\n  }\n})();\n<\/script><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--r374mas2kg\"><div class=\"et_pb_text_inner\"><p>A brand that brings smart, self-service stays to life, conveying trust, simplicity and a warm welcome to motorhome travellers.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_block_row preset--module--divi-row--15a4mh0it3\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><h2>Challenge<\/h2>\n<h3>Building trust before arrival.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><p>CampKnox was created to meet the needs of people who embrace life on the road: families, retirees and nomads seeking freedom, alongside a safe, comfortable place to stop.<\/p>\n<p>The offering combines self-service access, modern infrastructure and services designed to make each stay straightforward. What was missing was an identity that made this value visible and connected with travellers.<\/p>\n<p>The challenge was to express two complementary needs: the independence to keep travelling and the reassurance of knowing what awaits at the next stop. The brand needed to communicate innovation and safety while feeling approachable and welcoming.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_3 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module preset--module--divi-image--u2k3v85tdj\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-3-1.webp\" width=\"880\" height=\"982\" srcset=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-3-1.webp 880w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-3-1-480x536.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 880px, 100vw\" class=\"wp-image-581\" title=\"project-oceansandflow-2\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module preset--module--divi-image--u2k3v85tdj\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-4.webp\" width=\"932\" height=\"1040\" srcset=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-4.webp 932w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-4-480x536.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 932px, 100vw\" class=\"wp-image-578\" title=\"project-oceansandflow-2\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_block_row preset--module--divi-row--15a4mh0it3\">\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><h2>Approach<\/h2>\n<h3>Freedom on the road. Confidence at every stop.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><p>The process began by defining the brand\u2019s attributes and positioning, exploring both travellers\u2019 practical needs and how they want to feel on arrival: rested, reassured and ready for the journey ahead.<\/p>\n<p>The narrative was built around the stop as part of the adventure itself. A moment to recharge, with the reassurance of finding a well-prepared space and services that work.<\/p>\n<p>To express this visually, I explored four references: the protection associated with Fort Knox, the freedom of the road, the familiarity of a motorhome and the comfort of a place to stop.<br \/>These references shaped a visual language that balances structure and movement, solidity and warmth \u2014 supporting an experience designed to feel straightforward from arrival to departure.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_flex_module preset--module--divi-image--u2k3v85tdj\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-1.webp\" width=\"1220\" height=\"800\" srcset=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-1.webp 1220w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-1-980x643.webp 980w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-1-480x315.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1220px, 100vw\" class=\"wp-image-575\" title=\"project-eccovia-2\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_flex_row preset--module--divi-row--15a4mh0it3\">\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><h2>Solution<\/h2>\n<h3>An identity that gives us the confidence to stay.<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--jnkawqg2pl\"><div class=\"et_pb_text_inner\"><p>I created a visual identity that brings together the key elements of CampKnox\u2019s world: the road, the fort, the motorhome and the stopover space. Together, they express the promise of travelling freely and stopping with confidence.<\/p>\n<p>The bold, uppercase lettering conveys stability and safety, while its soft curves add familiarity and warmth.<\/p>\n<p>The palette extends this balance: dark blue provides structure and trust; brighter blue evokes open skies, movement and adventure; light and sandy tones bring calm and comfort.<br \/>The tagline \u201cInspired by the journey. Designed for the stop.\u201d captures the brand\u2019s central idea. The identity and its applications present CampKnox as a stop designed for people who want to keep exploring \u2014 with less uncertainty and greater peace of mind.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_flex_row preset--module--divi-row--default\">\n<div class=\"et_pb_column_8 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_flex_module preset--module--divi-image--u2k3v85tdj\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-2-scaled.webp\" width=\"2560\" height=\"1558\" srcset=\"https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-2-scaled.webp 2560w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-2-1280x779.webp 1280w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-2-980x596.webp 980w, https:\/\/joananovo.com\/wp-content\/uploads\/2026\/09\/project-campknox-2-480x292.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-576\" title=\"project-oceansandflow-2\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-583","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/project\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/comments?post=583"}],"version-history":[{"count":22,"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/project\/583\/revisions"}],"predecessor-version":[{"id":765,"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/project\/583\/revisions\/765"}],"wp:attachment":[{"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/media?parent=583"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/project_category?post=583"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/joananovo.com\/en\/wp-json\/wp\/v2\/project_tag?post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}