About Joana

I’m really glad you’re here.

I’m an entrepreneur and designer, exploring sustainability, social impact and innovation rooted in local communities and places.

The foundation

Design gave me the tools to observe, conceptualise, communicate and solve problems. For more than 15 years, I worked mainly in communication, brand identity and digital experiences, while taking this way of thinking into increasingly diverse contexts.

The exploration

Along the way, I launched my own projects, restored a house and began working with accommodation, heritage, places and clay. These experiences deepened my interest in sustainability, regeneration and more tangible ways to make a difference.

The essence

The thread connecting it all is simple: I identify opportunities, learn quickly and enjoy turning ideas into tangible initiatives. I’m particularly drawn to the space between thinking and doing — where imagination, organisation, experimentation and problem-solving come together to set things in motion.

The purpose

Today, I’m looking to keep working at the intersection of creativity, practical action and purpose, on projects that can make a positive contribution to people, places and the future we’re building.